Rising Demand for Freshly Brewed Coffee.
There is an increase in the demand for freshly brewed coffee in Germany, primarily due to the rising preference for specialty coffee and freshly ground coffee pods. This is mainly due to an increase in the number of specialty coffee shops, coffee consumption in offices, and inhouse brewing. The consumers’ inclination toward the production of coffee at home, from roasted whole beans, is often leading to the preparation of fresh batches of coffee. Furthermore, the trend of consumption of coffee at work is prominent in Germany. According to the data published by Beverage Business World in 2019, Germany was the groundbreaker, in terms of consumption of coffee in office spaces. It was valued at EUR 725 million, with an average growth of 3%, in 2018. The key players prefer to serve freshly brewed coffee, made from whole roasted beans, especially in office spaces, primarily due to the increasing demand for whole roasted coffee and the ban on coffee pods in government offices in 2016. The increasing demand for freshly brewed coffee is driving the companies to opt for roasted whole beans. This is impacting the sales of roasted ground coffee.
The German coffee market was valued at USD 7,744.96 million in 2019, and it is projected to grow significantly by 2025, registering a CAGR of 3.09% during the forecast period (2020-2025).
In Europe, Germany is the largest country, in terms of consumption of coffee, with per capita consumption valued at about 6.5 kg.
